![]() The Festival has created networking opportunities for African and German business people. “At the same time, Africans in Germany have gained more knowledge about their traditional and modern cultures, and become proud of them.” “Through our Festivals, German business people have learnt so much and gained experience on how to approach and do business in Africa and with Africans,” Susan says. That’s why she always makes sure the Afrika Festival Tübingen provides Germans a good platform to learn about African countries and their cultures. Susan is convinced that foreigners can’t effectively do business in Africa without proper knowledge of the continent and its cultures. They also shared ideas on how to work together, improve and make best use of the partnership for the good of African countries and Germany. She therefore makes use of the appealing African cultural activities to attract people to the Festival in order to enable them learn about Africa, Africans, their traditions, and above all, let them discover investment opportunities in African countries.įor instance, at the last Festival held from 21st to 24th July 2016, there were several business conferences and seminars where African and German business experts discussed on and critically evaluated the German-African partnership. Susan who holds an MBA in Business Administration and Management from Reutlingen University, is keen on marketing African countries as tourist and investment destinations. What is apparently a cultural festival is strongly business oriented. She then created Afrika Festival Tübingen in 2007 which she has been hosting every year. ![]() Susan started by creating AfrikAktiv, a German based NGO aimed at promoting development projects in African countries and rebranding Africa’s image in Europe. ![]()
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